Ability to perform business over the Internet.

Ability to send information over the Internet.

Neutral shades reminiscent of colors found in nature, such as deserts, mountains, and valleys. Many of these shades serve as a base of apparel, particularly in clothing (suits, etc.). Colors include tan brown, sage, and charcoal.

Fleece outerwear fabric made from at least 50% materials reclaimed from recycled plastic pop bottles.

Any artwork from child's signature to newspaper is reproduced as long as it can be wrapped around a cylindrical drum.

System using magnetic card at a checkout to give retail customers incentive credits, accumulate purchase information, issue discount coupons, authorize check-cashing, and other functions.

Medallion, logo or everyday object is buried deep in what appears to be solid glass but instead is acrylic.

Embroidered design with a finished edge, commonly an insignia of identification, usually worn on outer clothing. Also known as a crest or patch.

Combining hot-stamping with embossing (opposite of debossing). A raised image is stamped with foil. True embossing cannot be performed on vinyl.

Raising of an image on a product, accomplished by pressing the material between concave and convex dies.

• Design stitched onto fabric through the use of highspeed, computer-controlled sewing machines.
• Art of creating and producing ornamental needlework consisting of designs worked on fabric with high luster threads either by hand or machine.

Incentive to a nonsales employee for safety, quality control, suggestions, attendance, or productivity achievement.

Program designed to motivate a company's own employees with premiums given for specific actions taken or goals met. Also called recognition program.

Knit process using two yarns of alternating colors to create a microstripe pattern. In a woven, a pattern in which the warp alternates between two colors.

Purchaser of a promotional product. The recipient is one to whom the promotional product is given.

Usually yarn dyed knitwear made on modern knitting equipment with wide bands of multiple colors. The effect is not possible to achieve on less sophisticated repeat machines. This is a jersey or pique fabric with different, more complicated needle selections.

Cutting an image into metal, wood or glass by one of three methods; computerized engraving, hand tracing or hand engraving.

Direct-mail ad circular or product included with some other mailed message.

Washing process that uses a cellulose-based solution to obtain garments that appear to have been stonewashed or acid washed.

Encapsulated Postscript A type of graphics file written in the PostScript language.

Imprinting method in which the product to be imaged is coated with a protective coating that resists acid. The image is then exposed, leaving bare metal and protected metal. The acid attacks only the exposed metal, leaving the image etched onto the surface.

Material hooped or placed on top of fabrics that have a definable nap or surface texture, such as corduroy and terry cloth, prior to embroidery. The facing compacts the wale or nap and holds the stitches above it.

Premium offered within or on a package or as a container premium.

Traditional knitted patterns or horizontal bands of geometric and floral designs against a contrasting background. Named after Fair Isle, the most southern of the Shetland Isles off the northern coast of Scotland, where authentic Fair Isle sweaters are made by hand from Shetland wool.

Nonwoven fabric made by layering thin sheets of carded wool fibers, then applying heat, moisture, and pressure to shrink and compress the fibers into a thick matted cloth that will not ravel or fray.

Abbreviation for freehand.

Software application that restricts unauthorized people on the Internet from accessing an internal Web site.

Decal that actually becomes part of the piece to which it is applied.

Distinctive knitted patterns that originated on the Aran Islands off the coast of Ireland. Each family had its own highly recognized patterns, which were used to identify the remains of fishermen lost at sea.

Light to heavyweight plain or twill weave fabric with a napped surface. Can be made of cotton or wool. The brushing process creates insulating air cells that provide more warmth than plain cotton.

Flax is the plant, linen yarns are made from flax. Linen is stronger that cotton. It is one of the oldest textile fibers known.

Luxurious fabric with a thick deep nap that provides warmth without weight. May be twill or plain weave. The term correctly applies only to wool fabrics, although there are so-called fleeces of other fabrics.

Imprinting method for paper in which a flexible rubber plate is wrapped around a cylinder. As the paper moves under the plate, it is pressed against it by another roller, and the ink is transferred on the paper.

Process in which a metal plate or die is heated and then pressed against foil into a surface, causing the pigments of the foil to transfer to the surface. Also called hot-stamping.

Printing process that creates color productions by overprinting screens that individually print reds, yellows, blues and blacks of variable specified intensities.

Number of separate HTML documents that interact with each other on a single web page.

Arrangement where a supplier specifies restrictions, such as minimum, volume, number of distributors in a geographical area and credit, in order for a distributor to carry its line.

Word whose use is not as severely restricted as it once was - but it's still wise to be sure it really is free if the advertising says it is. Conditions on which the free offer is made should be clearly stated.

Consumer offer of premium by mail for proof-ofpurchase - plus, usually a sum for postage and handling.

Pile knit fabric with uncut loops on one side. IT is called fleece if the loops are sheared and brushed. A pile, woven fabric with uncut loops is called terrycloth.

Number of times an individual or household is exposed to a particular ad message in a specific period of time.

Promotion that provides those participating with points, redeemable for merchandise or services.

Continuing offers designed to build customer loyalty; akin to coupon plan or trading stamps.

File Transfer Protocol. A protocol agreed upon to transfer files over the Internet from one location to another.

Service firm that processes premium and specialty orders, often packaging and mailing the items. Other services offered include warehousing, accounting, and coupon-redemption management.

Knitting process whereby the pattern shape of an individual garment piece is formed on the knitting machine as opposed to being cut from a piece of cloth. Full-fashioned garments are typically expensive sweater knits where the sleeve is knit together with the body of the machine. Full fashioned collar trims allow for one to control the shape/angle of the collar points.

Stands for "functional capability" Use is deprecated in contexts where just "function" means the right thing. (Marketing people seem to think the two are synonymous and that "functionality" has a more impressive sound to it.)

Popular fabric with a smooth face and a dull sheen, made with a tight twill weave and worsted yarns. Fabric has a distinct, closely set diagonal rib on the face and a plain back. Made in various weights for men's and women's outerwear, sportswear, suits, dresses, and uniforms.

Includes a variety of chance promotions such as contests, sweepstakes, etc.

Process of industrially washing garments after they have been manufactured that softens and pre-shrinks.

This means a cap has been sewn and made and then washed in a washing facility. This creates the popular faded, worn look around the edges and looks more natural than the material pre-washed caps.

Measure of the fineness or coarseness of knit fabrics. Refers to the number of loops (knit stitches) in an inch. The higher the gauge, the finer the fabric.

Graphics Interchange Format Developed by Compuserve using compression technology from Unisys. On the World Wide Web pictures and graphics you see on Web pages are usually in GIF format because the files are small and download quickly. Another type of graphics format used commonly are JPEG these files download even faster and contain a better resolution but cannot be interlaced so many Web page authors tend to opt for using GIF's instead to get that "melting" onto the screen effect that happens with interlaced images.

A type of GIF format which allows a series of images to be displayed one after another or on top of each other.

A low-cost item handed out fairly freely-akin to an advertising specialty or a traffic builder. Now also sometimes used as a term for any direct premium.

Caps that have a back strap made of cotton or leather and buckle, and have a slot where the end of the strap tucks into the hat. This slot can either be trimmed with stitching creating a sewn slot, or with a metal creating a grommet.

Incentive program in which qualifiers (and spouses usually) travel together to a single destination; business meetings are often included.

Double-check design that uses three colors to form a larger check over a smaller check.

Inlaid piece of fabric, usually triangular, between arm and body of shirt. Allows ease of movement.

Fabric sewn inside the back of the garment just below the neck to add hanger appeal and to allow for placement of the label without visible stitches.

Engraving made by photographing through a glass screen that breaks the subject into small dots of varying intensities of gray, ranging from white to black.

Quality of characteristic of fabrics perceived by sense of touch, e.g., softness, firmness, drapability, fineness of the feel.

Used for detailed work on materials ranging from metal to eggshells. Not practical for volume orders.

Computer and peripherals as distinguished from software, which is a program for operating hardware.

1. Direct-transfer process
   Imprinting method in which an image is screened onto a transfer substrate, which is then laid directly on the material to be imprinted. The image is transferred from the substrate to the material through heat and pressure.
2. Sublimation
   Process in which a design is transferred to a synthetic fabric by heat and pressure. The heat causes the inks to turn into a gas so that they penetrate the fabric and combine with it to form a permanent imprint. Also called a plastocal transfer.

Tow (or more) toned yarn which is knit or woven to create a soft tonal effect.

Knit shirt with buttoned placket at the neckline with no collar. Copied from a shirt originally worn by a rower in Henley, England.

Broken twill weave fabric created by changing the direction of twill from right to left and back again. This creates a chevron pattern. Herringbone fabrics are made in a variety of weights, patterns, and fiber types. Herringbone patterns can also be knitted as a jacquard.

Combination of several layers of refractive material that causes the image to have a three-dimensional effect.

Entry point to a Web site. The first page that viewers see. Also the Web page that loads when a browser is first started up.

Rough, coarse, tweed-like fabric made with thick, uneven yarns and a plain weave. Once made by hand, now produced on power looms.

Way of compensating a customer who hosts a party plan.

Dry imprinting process in which a design or type is set on a relief die that is subsequently impressed by heat and pressure onto the printing surface.

Type composed by machine and made from molten metal.

Popular wool pattern made with a variation of the twill weave to form jagged broken checks. It is not widely used to make many types of fabrics, especially suitings.

HTML stands for HyperText Markup Language. Language that defines styles for Web pages such as headings, paragraphs, lists, tables as well as characters such as type size and typestyle (boldface, italic, etc.).

Hyper text transfer protocol. A protocol agreed upon to access information on the Web. Sites with security certificates will be shown as HTTPS.

The text you find on a Web site which can be "clicked on" with a mouse which in turn will take you to another web page or a different area of the same web page. Hyperlinks are created or "coded" in HTML. They are also used to load multimedia files such as AVI movies and AU sound files.

Advertising to make an organization's relevant publics have more positive attitudes toward it.

An image or graphic that has been coded to contain interactive areas. When it’s clicked on, it launches another Web page or program. There’s a subtle distinction between an imagemap and a clickable graphic. An imagemap usually has many different hyperlinked areas, known as links. For example, an imagemap of a country could be coded so that when a user clicks on a city or region, the browser is routed to a document or Web page about that place. A clickable graphic, on the other hand usually contains just one link.

Device that outputs type, line art, and photos in position.

Merchandise featuring a company's logo, slogan, or other corporate identification.

Premium offered by a financial institution instead of all or part of normal interest payments.

Premium offered inside a products being sold. Also called package enclosure.

Reward for performance. Merchandise or travel offered to consumers, salespeople, dealers, or employees as a tangible reward for purchase or performance.

Company that puts together a catalog premium and incentive program for an end-buyer.

Specialized manufacturer's representative servicing premium users; a commission salesperson representing several different manufacturers.

Salesperson operating his or her own business as an independent agent of a distributor.

Advertising directed at businesses or enterprises that produce goods/services that are ultimately sold to other businesses or commercial consumers.

Process in which molten metal or plastic is injected into the cavity of a carved die.

Printer that reproduces by projecting ink onto paper without the mechanical impact of plates.

Advertising on behalf of a corporation or institution rather than for a product.

Design that is impressed into its base material.

Usually a kiosk of computers connected to the Internet located strategically in offices for easy access to the Internet.

Interlaced GIFs appear first with poor resolution and then improve in resolution until the entire image has arrived, as opposed to arriving linearly from the top row to the bottom row. This is great to get a quick idea of what the entire image will look like while waiting for the rest. This doesn't do much for you if your Web browser doesn't support progressive display as the image is downloaded, but non-progressive-display Web browsers will still display interlaced GIFs once they have arrived in their entirety. You can make transparent and interlaced GIFs through the Web without running any utility software on your own system through the Visioneering image manipulation page, which will access your image through the Web and produce an enhanced version for you to save.

Firm double knit fabric. Both sides of the fabric look the same (similar to the face of jersey). Used in short sleeve knit shirts.

A server that is accessible only to people within a defined network.

a.k.a. "the Net" Originally designed by the U.S. Defense Department so that a communication signal could withstand a nuclear war and serve military institutions worldwide, the Internet, was first known as the ARPAnet. A system of linked computer networks, international in scope, that facilitates data communication services such as remote login, file transfer, electronic mail, and newsgroups. The Internet is a way of connecting existing computer networks that greatly extends the reach of each participating system. When you see internet written with a lower case "i" it usually refers to a group of local area networks (LANs) that have been connected by means of a common communications protocol. Many internets exist besides the Internet, including many TCP/IP based networks that are not linked to the Internet. The Defense Data Network is a case in point.

Charges startup and monthly fees to users and provides them with the initial host connection to the rest of the Internet usually via a dial-up connection.

An internal Web site harnessing the power of the Web to deliver information and perform transactions via a dial-up connection.

Type of woven or knitted fabric, which is constructed on a special machine that uses needle selection which results in intricate, complex all-over designs. Single knit jacquards are commonly knit with two separate colored yarns that are knit together in a row. Double knit jacquards are knit with up to five separate colored yarns across a row. Double knits are generally much more intricate, more colorful and yet heavier (mostly used in long sleeve product). Woven jacquard fabrics include brocade, damask and tapestry.

Developed by Sun Microsystems, Java is a programming language that is specifically designed for writing programs that can be safely downloaded to your computer through the Internet and immediately run without fear of viruses or other harm to your computer or files. Using small Java programs (called "Applets"), Web pages can include functions such as animations, calculators, and other fancy tricks. Java is a simple, robust, object-oriented, platformindependent multi-threaded, dynamic general-purpose programming environment. It is best for creating applets and applications for the Internet, intranets and any other complex, distributed network.

Mini programs that run on a webpage or a website to perform complicated tasks.

Single knit construction which has rows of vertical loops (knit stitches) on the face and rows of horizontal half-loops (purl stitches) on the back. Jersey can be any fiber content and can be knit flat or circular. Often used in short sleeve knit shirts.

Are still deeper, saturated, more vibrant colors that include brights, such as emerald green, ruby red, and sapphire blue that cross seasons.

Joint Photographic Experts Group is a standard compression format for high-resolution color images

Premium offered via direct mail as an incentive for the consumer to try a new product/service or to complete a questionnaire.

To add or delete space between pairs of adjacent characters. Also known as letterspacing.

Outline drawing on finished art to indicate the exact shape, position and size for such elements as halftones, line sketches, etc.

Light brown cotton used for Indian army uniforms.

A thousand bytes. Actually, usually 1024 (2^{^}10) bytes.

Fabrics constructed by interlocking a series of loops of one or more yarns by hand or by machine. Can be any fiber content. (See double knit, interlock, and jersey).

Fine soft wool from the first shearing of a lamb, usually when it is about seven months old

Coated with clear plastic, or two separate sheets of paper joined together as a single sheet to provide a special thickness or varying colors from side to side.

Imprinting method by which art or lettering is cut into a material by a laser beam that vaporizes the portion exposed through openings in a template.

Has subcategories, including genuine (top-grain or full grain leather from the outermost layer of hide); splits (underlayers split off from the top grain, usually having a surface treatment to simulate color and grain of genuine leather), and processed leather (one type of skin or hide made to resemble another type usually called "bonded leather" or "laminated leather").

Product usually given by a salesperson that serves to act as a reminder of his or her visit, company, or product/service.

Process of creating multidimensional, animated or biview effects by photographing with an extremely fine screen and placing plastic made up of tiny lenses over the top.

Embroidery using letters or words. Lettering, commonly called "keyboard lettering," may be created from circuit boards that allow variance of letter style, size, height, density, and other characteristics.

Printing method in which ink is carried on a raised surface to the page or object being printed.

Black-and-white illustration of reproduction quality.

Photograph reproduction as a line illustration, accomplished by shooting the photo without a screen and omitting the middle tones.

Name used by a supplier to identify its line of products, generally to protect the confidentiality of the distributor's sources.

Technology used to produce temperature reactive products which change colors, going through a range of reddish browns, greens, and blues.

Person or firm specializing in selling or leasing lists names for direct mail use.

An automatic mailing list server developed by Eric Thomas for BITNET in 1986. When e-mail is addressed to a LISTSERV mailing list, it is automatically broadcast to everyone on the list. The result is similar to a newsgroup or forum, except that the messages are transmitted as e-mail and are therefore available only to individuals on the list. LISTSERV is currently a commercial product marketed by L-Soft International. Although LISTSERV refers to a specific mailing list server, the term is sometimes used incorrectly to refer to any mailing list server. Another popular mailing list server is Majordomo, which is freeware.

Process of mounting a printed lithography sheet to single-faced corrugated to produce a display-quality piece that is structural corrugated.

Obsolete term (also "dealer loader) for a dealer premium given with specified product purchase. In disfavor because of obvious negative connotation. "Dealer premium" or dealer incentive" has replaced it.

Linking of workstations, storage units (file servers) and print-out devices (print servers).

Looped piece of fabric in the neck of a garment for the convenience of hanging the garment of a hook. Can also be located at the center of the back yoke on the inside or outside of the garment.

Semi-oval panel sewn into the back of the garment just under the collar seam to reinforce the garment to minimize stretching when hung on a hook.

Style of lettering or design of a company used as a trademark to identify itself.

Plan that awards a prize on the basis of chance and requires consideration to enter. It becomes a legal sweepstakes or game when consideration is removed, or a contest when chance is eliminated.

Dupont's trademark from spandex fiber. Spandex has excellent stretch and is always blended with other fibers, imparting stretch to the resulting fabric.

Abbreviation for a MacIntosh computer or laptop.

Hand loomed Indian cotton fabric in plaids, checks, or stripes all colorfully intermingled. Because the yarn is dyed with natural vegetable dyes, colors run together (bleeding), producing a muted effect. The weave itself has many slubs and imperfections.

Premium consumers can order through the mail, usually with proof-of-purchase, on a free or selfliquidating basis.

A high-end computer system capable of performing billions of transactions per second.

Rerun of an advertisement designed to compensate for a mistake made.

Description in demographic or psychographic terms of those people who use a particular product and thus constitute its market.

Breakdown of a market into subsections, each with distinct demographic, psychographic and/or consumption characteristics.

Proportion of sales in a product market that is held by an individual brand of that product.

Blending of a variety of marketing elements (price, packaging, distribution, promotion, public relations, etc.) into a marketing program.

Designated industry title signifying that the holder has attained 17 certified education units by attending 170 hours of educational offerings.

Dull paper finish without gloss or luster.

Final make-up of printed advertisement before transformation onto a printing plate.

Process that develops media goals and strategies and specific plans to implement these goals and strategies.

Strategy concerned with how ad messages will be delivered to consumers. It involves: identifying the characteristics of the target audience, who should receive ad messages and defining the characteristics of the media that will be used for the delivery of the ad messages.

Established vehicle for transmitting promotional/ad messages to the target audience.

A million bytes. A thousand kilobytes.

Dense, thick coating fabric with a smooth face, made with a tight plain or twill weave and two sets of softly twisted filling yarns. It is heavily fulled napped to hide all traces of the weave. Named for Melton Mowbray, a town in Leicestershire, England, where the original cloth was used to make hunting outfits.

Improves the quality of cotton fibers and fabrics. Provides added strength, luster, and ability to accept and hold dyes. Mercerization is a chemical process that swells the yarn, resulting in a smoother and more dye receptive yarn/fabric.

Product imprinted with the specified design/copy of an issued purchase order, used to clarify the appearance of the product and the imprint prior to manufacturing.

Very fine wool from the Merino breed of sheep, used to make the finest of woolen and worsted cloths.

Production method in which jewelry or other material is shaped by covering a mold with molten metal.

Super fine polyester filament yarn recently developed. Microfiber has superior hand feel and draping characteristics to ordinary polyester yarn. Because the fabric is high-count polyester or nylon yarns, it is durable, water-repellent, and windproof, and retains its color, resilience, and soft touch.

Transitional colors such as dusty blue, rose pink, sunflower yellow, and salmon that cross seasons and climates, and are less intense than jewel tones.

Multipurpose Internet Mail Extensions A protocol for internet email that enables the transmission of nontextual data such as graphics, audio, video and other binary types of files. An e-mail program such as Eudora is said to be "MIME Compliant" if it can both send and receive files using the MIME standard. When non-text files are sent using the MIME standard they are converted (encoded) into text - although the resulting text is not really readable. Besides e-mail software, the MIME standard is also universally used by Web Servers to identify the files they are sending to Web Clients, in this way new file formats can be accommodated simply by updating the browsers' list of pairs of MIME-Types and appropriate software for handling each type.

MOdulator/DEModulator. Device that converts computer data into high-frequency signals or vice versa, for transmission over phone lines.

Screen pattern caused by the clash of dot patterns when two or more screens are used.

Made by pouring molten plastic (usually polypropylene) into a cavity to make a hard, seamless shell.

Embroidered design composed of one or more letters, usually the initials in a name.

Stimulation of a salesperson's, dealer's, or employee's innate desires and personal objectives by a program of recognition or achievement through merchandise or travel incentive techniques.

Manufacturing of a display, applying litho, die-cutting and assembly.

Motion Pictures Experts Group is a standard compression format for video and sound. It can be used to display and hear online movies.

Independent contractor representing several different supplier lines.

Screenprinting fabric made of two or more strands of material twisted around one another.

General term for a variety of small woven patterns, including bird's eye, dots and small houndstooth. It is usually associated with clear finished worsted suitings, such as sharkskin.

Raised surface or pile of a fabric, such as fleece, formed by distressing it

Short for "navigation bar" The set of directional tools you are presented with on a Web site. The options listed and hyperlinked on a web page - usually determined by the names of the sections of a website. Inherent to the name "Web" almost all web pages are "linked" in numerous places to numerous other pages. Nav bars are supposed to help in guiding a user through the tangled mess.

Screenprinting fabric made of two or more strands of material twisted around one another.

Premium separate from, but adjacent to, the merchandise being promoted.

Color that does not reproduce in final production, used to mark instructions and corrections on cameraready art.

Former name of Association of Incentive Marketing.

High strength, high abrasion resistance, low absorbency, good elasticity. Texture varies from smooth and crisp to soft and bulky.

Printing process in which the image is transferred to a rubber blanket, which in turn applies it to the surface to be printed.

Printing process in which a positive image is transferred to a rubber blanket in reverse, which in turn applies it to the surface to be printed, right reading.

Design that has graduations in color, usually it is shades of one family of color or can change colors, such as from green to blue.

Direct premium attached to the outside of the product's container.

Heaviness of ink coverage.

Product line a supplier will sell to all distributors. Also known as a general line.

Off-press color proof produced with four dyed or pigmented overlay films.

Specialties produced in excess of the number originally ordered.

Soft, somewhat porous and rather stout cotton shirting weave gives a silk like finish, also made from spun rayon, acetate, and other man-made fibers. Oxford also means a woolen or worsted fabric with a grayish cast.

Method of imprinting in which a recessed surface is covered with ink. When the plate is wiped clean, ink remains in the recessed area. A silicone pad then presses against the plate, pulls the ink out of the recesses and is pressed directly against the product.

Method for communicating page, font, and graphic information from the workstation to the print-out device.

Process of performing page makeup automatically.

Abstract scroll pattern that originated in Paisley, Scotland.

Five and six-panel caps. Six panels sewn together from the crown of the cap creating a seam down the front of the cap. Good for embroidery, but not a good choice for printing. A five-panel cap has five panels sewn together to form the crown of the cap. Since there is not seam down the front of the cap, five panels are an ideal choice for printing and embroidery.

Master letters or designs are traced with a stylus that is connected to and followed by a cutting tool that pushes the lettering or image into metal. Used in many jewelry shops to engrave silver-plated bowls and cups.

Color scale used to precisely match colors for printing. Each hue has a coded number indicating instructions for mixing inks to achieve that hue.

Impression of type or artwork on paper so the correctness and quality of the material to be printed can be checked. The least expensive is a regular black and white faxed paper proof. The most expensive is an actual physical preproduction sample of the product itself.

Option, often included with coupon programs, allowing the customer to get a premium more quickly by sending fewer coupons plus a specified cash amount.

Act of producing mechanical art.

Soft unwashed colors such as sky blue, seafoam green, coral, baby pink, and butter yellow that are used predominantly in spring and summer deliveries and in warmer climates.

Portable Bitmap

Photo CD

Mac PICT

ZSoft Paintbrush

Adobe Acrobat

Soft hand usually obtained by brushing the fabric lightly. It can also be achieved with chemical or laundry abrasion.

Low-cost way of producing a "sample" of an embroidery design. Consists literally of a piece of tracing paper placed over a sew-out and rubbed lightly with a pencil to produce an impression for the embroidery.

Means of media payment used in direct-response programs.

What someone believes promotional merchandise is worth.

Improves the wrinkle recovery and shape retention qualities of fabrics.

To imprint the recipient's name on a particular product. Also referred to as "Personalization".

Products that are specially manufactured for dyeing; 100% cotton thread, oversized cut to allow for shrinkage; no optical brighteners for even dye coverage.

Transparent image or ghost superimposed over a subject.

Printing process using an acid solution to etch a photograph onto a metal surface.

1. Photometal processes actually develop metal by using photosensitive, anodized aluminum in either metal stock or metal sheet stock.
2. Chemical etching uses negative or camera-ready artwork, exposes it and coats the metal using acid or other more toxic chemicals to eat away impressions on the metal not covered by film.

Diffusion-transfer process used to resize or copy images.

Black-and-white reproduction of original art, generally not acceptable as "camera-ready" art.

Self-liquidating or profit-making retail offer of related premiums, once a week for 12 to 15 weeks, with specified purchases.

Caps are colored with a particular pigment that reacts with the washing to create a faded look.

Very small check pattern that is popular for suits, sportswear and outerwear.

Single knit construction also known as honeycomb or mesh. An open knit surface with a coarser hand than jersey or interlock.

(Slits in apparel forming a closure). A small boxed area at the bottom of where the buttons are.

Simplest, most common of three basic weaves (over one/under one interlacement). Provides a smooth surface for printing. The other basic weaves are satin and twill. (See Broadcloth, Chambray, and Poplin).

Rubber or metal image carrier that transfers ink to the printing surface.

Pagemaker

Portable Network Graphics

Program in which recipients earn premiums based on an acquired number of points.

Advertising materials such as displays and cards that are placed in retail stores to draw attention to a product.

Versatile in weights and textures for weaves and knits. Resists wrinkling. Excellent shape retention.

Medium to heavyweight unbalanced plain weave. It is a spun yarn fabric that is usually piece dyed. Usually poplin is constructed with fine yarn, densely woven, resulting in a crisp, dressy appearance.

Color proofs for checking position, layout and/or color breakout of image elements.

Image reproduction with the same density values as the original.

Resin treated fabric is cut and sewn. The finished garment is then cured in a high temperature curing oven.

Microsoft PowerPoint

Product, imprinted or not, that is given for performing some task or duty, e.g., a gift with a purchase.

Incentive representative.

Exhibition featuring displays of incentive suppliers.

Proof of a color subject made on printing press in advance of the production run.

Reward given to the winner in a contest, sweepstakes, or lottery; also sometimes refers to a sales incentive award.

Invoice issued as a matter of record and sent to the distributor prior to the shipment of products to confirm the specifications.

Height of a cap's crown. Low-profile is approximately 3.5". Regular profile is approximately 3.75". Pro-style is somewhere in-between the two.

• Color proofs that show the reproduction of each color plate separately and in combination with each other. Also called color keys.
• Proofs made from separate plates in color work showing sequence of printing and result after each color has been applied.

Advertiser or other purchaser of promotional products from distributors. Also know as end-user.

Useful or interesting article of merchandise usually carrying an imprinted advertising or promotional message.

Impression of type or artwork on paper to allow the correctness and quality of the material to be checked.

Box-top, label, trademark, coupon, UPC symbol or other token from a product, which qualifies a consumer to receive a premium.

Design concept expressing an element's relationship of length to width.

Areas that are accessible only by authorized people usually by the use of a Fire Wall.

A technique used to cache information on a Web server and acts as an intermediary between a Web client and that Web server. It basically holds the most commonly and recently used content from the World Wide Web for users in order to provide quicker access and to increase server security. This is common for an ISP especially if they have a slow link to the Internet. Proxy servers are also constructs that allow direct Internet access from behind a firewall. They open a socket on the server, and allow communication via that socket to the Internet. For example, if your computer is inside a protected network, and you want to browse the Web using Netscape, you would set up a proxy server on a firewall. The proxy server would be configured to allow requests from your computer, trying for port 80, to connect to its port 1080, and it would then redirect all requests to the proper places.

Photoshop

Measurement of the psychological and lifestyle characteristics of individuals or households.

Screening process using puff inks. After screening, the product is exposed to heat. A chemical additive in the ink causes it to rise, creating a raised surface.

Term little used. Once commonly applied to selfliquidating food-store promotions akin to the taperedemption or continuity programs, often using punched trade cards.

Self-liquidating direct premium offer.

QuarkXpress

Knit pattern produced by a shift in the needle bed that creates a herringbone effect.

Raglan sleeve is stitched under the arm and in two parallel lines leading from the armpit to the neck. It makes for ease of movement.

Strong staple fiber of cellulose yielded by the inner bark of the ramie plant. Often used as a less expensive substitute for linen or cotton.

Single copy of a product with a random imprint.

Raster-based graphics have become a standard technology and are popularly known by their GIF and JPEG formats. Raster graphics use pixel-by-pixel definitions as opposed to vector graphics which use computer algorithms to describe shapes, lines, animation, etc.

High absorbency, bright or dull luster, pleasant hand. Does well in brilliant colors.

Store maintained by a trading-stamp company, where customers can redeem filled stamp books for premiums.

Funds put aside by a stamp firm or the user of a coupon plan to pay the cost of merchandise for future redemptions - which may come in several years after original issue of stamps or coupons. Also used by food stores in tape programs.

Item offered to customers for helping sell a product or service to a friend or associate.

Cross-hair marks applied to negatives, artwork, photographs or mechanicals to ensure precise register on the final product.

Process by which two or more hot-stamps are aligned, so the multicolored foils fit the image area perfectly.

Salesperson for an advertising or promotional medium.

Wool that has been reclaimed from manufactured products that have not been used by a consumer, including dyed or undyed yarn, and fabric scraps from mills and clothing manufacturers. The wool is returned to fiber form and spun into new yarns, which are used to make fabrics of low to medium quality.

Arrangement whereby a portion of the salesperson's commission is set aside to compensate for order cancellations and invoicing adjustments.

Density of dots for any given output device. The unit of measurement is dots per inch (dpi).

Product line where a supplier specifies the minimum volume, credit or geographic location of distributors permitted to sell it.

Process of improving/highlighting necessary details in a picture, photograph, print or drawing.

Wool that has been reclaimed from manufactured products after they have been used by consumers. The wool is returned to fiber form, cleansed or overdyed, and spun again into new yarns, which are used to make inexpensive low-quality fabrics.

Mirror like inversion of elements on a printing plate in relation to their order on the surface printed from it.

Knit that uses the back side of jersey fabric for the face of the garment.

Knitted fabric produced with two sets of needles (double knit) in which the vertical rows of loops (wales) can be seen alternately on the face and back. Stretch in the width is excellent.

Usually a card or small folder containing information relating to the origin or history of the specialty that it accompanies.

Relies on a computer and controller to send messages concerning the desired design to a flat-bed engraving table.

Type of printing, utilizing an etched copper cylinder.

Clear orange coating on an acetate base, used in preparing camera-ready artwork when one or more colors will be used. Also know as amberlith.

Promotional program designed to raise safety awareness and recognize those who follow safe onthe-job practices.

Sales-incentive program. The word "contest" is used less today than previously, since direct competition among salespeople is not longer the rule.

Premium or monetary reward offered to salespeople for attaining a specified performance level.

Program designed to stimulate immediate action on the part of the consumer, generally by adding value to a purchase or action taken.

Compensation by a supplier, issued to distributors when they sell a specific minimum amount of specialties of which the distributor has purchased samples.

Sand is added to the piece of garment washing process to create a subtle weathered look. Results in a soft, lightly brushed feel. Used mainly in woven fabrics.

Controls the shrinkage of fabrics to less than 1%.

Typestyle without cross strokes at the end of the main strokes.

See "tape plan."

General term for especially high-quality fabrics of merino wool, usually used for coats and suits. The term originally described fabrics made only from the wool of Saxony sheep, a superior strain of merino developed in Germany.

To impress a mark in a sheet of paper to facilitate folding and help it lie flat.

Series of dots used to reproduce halftones or blended colors. As the percentage of screen increases, the color prints darken.

Charge by suppliers for creating a silkscreen of the artwork used for imprinting products.

Process in which shading and tinting are added to a line reproduction.

Imprinting method in which the image is transferred to the printed surface by ink squeegeed through a stenciled screen stretched over a frame. Screens are treated with a light-sensitive emulsion, then film positives are put in contact with the screens and exposed to light. The light hardens the emulsion not covered by the film, leaving a soft area on the screen for the squeegee to force ink through. Also called silkscreening.

Scitex

Software system to locate information or to look at information on a Web site based on criteria entered.

Lightweight cotton type, color striped fabric with permanent lengthwise alternating puckered striped and felt stripe sections.

Advertising media such as specialty advertising and direct mail that can be targeted to specific limited audiences. Also called targeted media.

Proof-of-purchase premium offered to consumers for a sum of money to cover the cost of premium plus postage and handling.

Premium with a cost only partially covered by the purchase price at which it is offered.

Any typeface with letters having a cross stroke at the end of the main stroke.

Special charges added to certain products in a catalog. It covers the cost of preparing the type for the press and the actual printing.

Software available for downloading on the Internet that you can try before you buy. Users who want to continue to use the program are expected to pay a registration fee (rarely more than U.S. $100). In return they get documentation, technical support, and any updated versions.

High-quality worsted suiting fabric with a smooth sleek face and a slightly iridescent sheen, resembling the skin of a shark. Made with a twill weave, and yarns of alternating colors, usually a lighter color with a darker one. It may be plain or woven with fancy patterns.

General term for a tanned hide with the wool still intact. Used to make exceptionally durable outerwear.

Simplest, most common of the three basic weaves (over one/under one interlacement). It provides a smooth surface for printing. The other basic weaves are satin and twill.

Fleece fabric where the brushed/napped side is used as the face of the garment.

Very fine, lustrous wool from the downy soft undercoat of Shetland sheep, raised on the Shetland Islands off the northern coast of Scotland. Available in limited quantities of natural colors and used to make software, knitwear, sportswear, and coats. The term has been used rather loosely by the apparel industry to describe similar fabrics and clothing, especially sweaters, made from coarser types of wool.

Date an order should be shipped from the factory to the purchasing client.

A Web browser plugin which provides for Macromedia Director movies to be viewed on World Wide Web pages. Shockwave is a key component of Macromedia's solution for interactive professionals who develop digital media for the World Wide Web. If you have created an interactive movie using Macromedia Director, you will need to compress the movie through a program called "Afterburner" before you can use it as Shockwave on a Web site.

Web site with functional shopping cart engine to perform transactions (accept orders).

Lightweight fabrics with natural, deep luster. Shiny surface. Versatile in weight and texture. Long wearing.

Term used to indicate the diameter of a yarn. The smaller the number, the thicker the yarn.

Initial rough drawing in pencil, ink or color to determine the arrangement of an artwork.

Printed area without type or other illustrations.

A product sample carrying a prospective buyers' imprint, produced with the expectation that the prospect will order it.

Medium of advertising, sales promotion and motivational communication employing imprinted, useful or decorative products called advertising specialties; a subset of promotional products.

Product sample carrying a prospective buyer's imprint, produced with the expectation that the prospect will order it.

Color used usually for accent

Brief promotion within a longer campaign, designed to maintain interest by awarding interim incentives.

Controls the penetration of spots and stains.

Photo print of an art made by a camera. Use stat paper only on final proofs before going to production.

Same image printed continuously in a pattern on the same sheet of paper.

Digitized generic embroidery designs that are readily available at a cost below that of custom-digitized designs.

Pumice stones (lava rock) are added to the piece or garment washing process resulting in a soft and abraded worn appearance particularly where there are seams.

Strip of fabric sewn under or over the front zip or snap closure of outerwear garments to form a barrier against wind and moisture.

Creating a rough outline of what the Web site will look like.

Separation of a target audience into various levels or strata.

Attaching, putting together or assembling in negative film from the separate elements of an ad, brochure, flyer or other printed materials into one cohesive unit.

Dye transfer process where the image consists of a colored dye permanently embedded into the material surface of pores. Used to imprint messages, graphics and photographs on a variety of items, primarily mousepads, mugs, T-shirts, caps and trophy medals.

A fabric that goes through a brushing process to raise the nap and give the garment a soft hand.

Promotional products company which manufactures, imports, converts, imprints, or otherwise produces or processes promotional products offered for sale through promotional products distributors.

Sample of the material of the product to be purchased, imprinted with the advertising artwork in the colors specified for the imprint.

Chance-based promotion or game for prizes, for which no purchase is required; usually based on randomly drawn numbers.

Satin stitch embroidery. Embroidery remains a government-support industry in Switzerland today.

Letters or numbers cut from polyester or rayon twill fabric that are commonly used for athletic teams and organizations. Tackle twill appliqués attached to a garment have an adhesive backing that tacks them in place; the edges of the appliqués are then zipzap stitched.

More formally, "cash-register-tape redemption plan.” A continuity promotion by supermarkets, offering one or more premiums in return for register tapes, coupons, or stamps representing specified purchases and most often, cash amounts sufficient to make the promotion self-liquidating or profitable.

Woolen fabric made with a plain or twill weave in a variety of different plaid patterns, each belonging to a specific Scottish clan.

Durable nylon fabric that is generally used for rugged outerwear.

Simple check pattern with a loud appearance, made with two colors against a white or contrasting background. Gaudy combinations of bold colors are common. Checks are usually about a half-inch square.

Process of applying a special ink that disappears to reveal a hidden message when heat is applied. For instance, used on a mug so that when hot liquid is poured into, the message appears or on a glass, so that when cold liquid is poured into it, the message appears.

Produced by Courtaulds from the cellulose in harvested wood pulp. Fabrics with Tencel have superior shrinkage control characteristics. The unique properties produce deep vibrant colors.

One trillion bytes.

High-density air-textured nylon.

Any of a half a dozen methods of measuring appeal of a premium in advance of a promotion. Frequently done by personal interviews, sometimes by a mail ballot of split-run newspaper advertising.

TARGA

Melts an image into the metal, based on a die. Often used for small items such as name badges and small signs.

Like thermal printers, except pigments are vaporized and float to desired proofing stock. Similar to Thermal Dye Diffusion Transfer, or D2T2.

Means of imprinting in which powder is added to the image to be printed. When heated, the powder fuses with the ink, and the image appears in relief.

Tagged Image File Format A file format for exchanging bitmapped images (usually scans) between applications.

A photoengraving used to print tints of any percentage of color.

Preprinted card bound or partially bound into a periodical.

To attach endsheets or other material to the outside of folded sections by machine applications of thin strip of adhesive.

Using a matching color thread to embroider a garment. For example, a navy shirt tonal embroidery would use a matching navy thread to create an embossed look.

Different shades of the same color as the garment are used for embroidery thread. For example, a navy blue shirt with a light blue and royal blue embroidery.

Natural twisting that occurs when a circular knit fabric is in a relaxed state. A circular knit is knit in a spiral motion and therefore "straight" stripes want to twist. This phenomenon usually occurs in poor quality jacquard knits and is minimized by compacting and the use of stabilizing resins.

Advertising directed at members of the wholesale or retail trade.

Visual identification or personification of a particular brand, merchandise, or advertiser.

Gummed stamp given by a retailer, usually for each 10 cents of purchase, to be pasted in a save-book or card, redeemable for premiums presented in the stamp-company catalog.

Specialty or premium designed to get consumers to enter a store or a tradeshow exhibit.

Full-color, translucent, photographic film positive.

Transparent GIFs are useful because they appear to blend in smoothly with the user's display, even if the user has set a background color that differs from that the developer expected. They do this by assigning one color to be transparent -- if the Web browser supports transparency, that color will be replaced by the browser's background color, whatever it may be.

Printing ink that does not completely conceal the color of the carrying material beneath.

Process of adjusting adjacent colors to account for misregistration, which occurs due to the complex machinery of the press and because materials stretch and shift during printing.

Trip offered to salespeople or dealers, often tied into sales meetings at resort areas.

High-quality worsted fabric with a 63-degree, double twill on the face of the cloth. Belongs to the same family as gabardine, whipcord, covert and cavalry twill. Various weights are used for men's and women's clothing.

Finished size of a printed piece after waste is trimmed away.

A type of computer virus which comes disguised as a program. It usually happens like this: people download a program from the Internet, for example, because they think want it and think it is of some use, but once they start it up, it contains a virus and will erase your hard drive or wreak havoc on your system. A popular Trojan Horse type virus came in the form of a file called AOL4FREE.COM and the "I Love You" virus is another example. The name comes from the Greek legend of a horse that looks benevolent at first, but really holds trouble.

Rough durable woolen cloth with irregular slubs or knots on the surface, made with a twill or herringbone weave. Multicolored yarns are produced by adding colored nubs prior to spinning. Early tweeds were characterized by a very hairy face and scratchy hand. Today, many tweeds are flattened and shaven to soften them. Made in various weights and patterns and used for suits, sportswear and coats.

One of the three basic weaves (the others are plain and satin). It is characterized by a diagonal rib (twill) generally running upward from left to right (right hand twill). Left hand twill (traditional denim weave) has the diagonal rib running upward from right to left. Twill weaves are used to produce a strong, durable firm fabric.

Narrow herringbone twill weave tape used as reinforcement at the stress areas - neck, shoulders, pockets - of a garment. It is also used as a design element, often inside plackets.

Broken twill is a variation on traditional twill resulting in a very soft and flexible fabric.

The use of two or more yarns of different colors twisted together to form a single multicolor yarn.

Sheet of type created through a photographic and chemical process which can be transferred onto almost any surface by burnishing the back of the sheet.

General term used to describe the styles of lettering available in typesetting.

To create type of a quality usable for reproduction, whether electronically or mechanically.

Number of products less than what was originally ordered.

Caps with no buckram are unstructured. Many of the latest caps have the "floppy" look. Can be scrunched up and stuffed in a back pocket.

Water and stain repellents are applied to the nylon fabric surface to add to the appearance of luggage.

Uniform Resource Locater points users to specific information on the Internet.

Premium given to customers for helping sell a product or service to a friend or associate.

Thin, protective coating applied to a printed sheet for protection, appearance or to prevent fingerprinting.

Vector graphics use computer algorithms to describe shapes, lines, animation, etc. The technology of vector graphics is growing in popularity because the images are scalable and smaller in file size, a plus for online viewing and downloading. Vector graphics were developed in response to the limitations of raster-based graphics (popularly known as GIF and JPEG) because raster graphics use pixel-by-pixel definitions.

Rich, saturated colors that are used primarily in fall and winter deliveries. They include the colors eggplant, pumpkin and gold that are inspired by the hues of vegetables and fall foliage.

Medium weight, cotton type, dense, cut pile fabric that resembles velvet.

Photoprint with halftone dot pattern in place of continuous tone, ready for line reproduction. (See PMI)

Illustration in which the background fades gradually away until it blends into the unprinted paper.

Stain resistant plastic material used for coverings and trims in luggage. Available in a wide range of colors.

Wool shorn from live sheep that has not been used in any form prior to its being processed into any sort of textile product.

A program which replicates itself on computer systems by incorporating itself into other programs that are shared on a system. Most often thought of as "malicious" viruses are best known for "spreading overnight from one computer to millions of others around the world" and infecting machines causing them to crash. It is important that you take precautions against viruses, for example: get a virus scan program such as the one below, and don't open any e-mail attachments from people you don't know

Lengthwise grain in woven fabric.

Line drawings in which the middle tones have been retained.

Media circulation that reaches non-advertiser prospects.

Ability to resist penetration by water. Not as rigorous a standard as waterproofness. Water repellent fabrics cause water to bead up on their surfaces while allowing insensible perspiration to pass through. Water beads up and rolls off a water-repellent fabric.

Ability to keep water from penetrating, but permits water vapor to pass through. There are more than 200 fabrics of this type available today, offering a varied combination of waterproof and water vapor permeability.

A WAV file is a digitized sound file.

Loose term referring primarily to a fabric's windresistant and water-repellent properties Waterresistant fabrics are those that resist the penetration of water. The greater the force of impact as the water hits the fabric surface, the greater the likelihood that it will penetrate the fabric.

Program that runs on a Web site and replies to users requesting information from that site.

Location on the World Wide Web that contains information in text and image form.

Press that prints from a continuous roll of paper.

Crosswise grain in a woven fabric. Weft is also known as "fill."

Visual effect of the thickness or thinness of text, rules or logos.

1. Strip between a shoe sole and upper through which they are stitched or stapled together.
2. A double edge, strip, insert, or seam for ornament or reinforcement.

A single ply fabric with a finished edge that is used for collars and cuffs on sport shirts and short sleeved garments.

Compact worsted twill fabric with prominent diagonal cords that run from the lower left to the upper right. Long-wearing utility cloth is used for suits, sportswear, and uniforms. It resembles, but is much coarser than, tricotine and gabardine.

Space on a page not occupied by type, pictures or other elements.

Simple, boxy check or plaid pattern using a minimum of colors and thin lines to form large squares or rectangles with clear centers, like windowpanes.

Windows Metafile

Natural deep luster. Long wearing. Sheds water naturally. Springs back if creased or crushed.

Luxurious worsted fabric with a lustrous face, made with tightly twisted yarns and a satin weave.

Fabric constructed by the interlacing of two or more sets of yarns at right angles to each other.

Word Perfect

Basic process of imparting the wrinkle free finish into the fabric involves applying a resin into the fabric, drying and curing at extremely high temperatures to the desired dimension. Pre-cured wrinkle free means that the finish has been applied to the fabric before the garment has been produced. Post-cure wrinkle free means that the finish has been applied after the garment has been manufactured. Because the postcure wrinkle free process is set into the final pressed garment, it is more popular.

Controls the wrinkling of fabric.

World Wide Web, a global interactive system of text and images that runs over the Internet.

An acronym for What You See Is What You Get, which means that the composite page viewed on the screen of a workstation essentially represents what the printer will output.

Formation of pictures or copies of graphic materials by the action of light on an electrically charged surface in which the image is usually developed with powders.

Grouping of fibers or filament which is twisted together to make a continuous strand.

Contoured portion of a garment, usually at the shoulder or hip.